ASU Small Business Answer Help Desk

We Got Your Questions Right Here!

 3 Facebook Page Marketing Questions Answered! 

•   If a couple people have asked the same basic question then more of you probably are wondering as well, you just haven’t asked us,
• I need something to blog about!
• I need somebody else to do my heavy lifting especially “specialists” in a particular area.

So I am going to try out a new feature for our blog where we will take the best questions we get in, contact “experts” in the field and get answers you can use.  Was thinking about calling it “Stump the Chumps” but while that may apply to me, to be fair to my friends who have agreed to be my “experts” and take time to respond to your questions we will call it “The Small Business Answer Desk”.       Just send me your questions whether it has to do with Facebook or other Social Media, marketing, market research, finance or lending and we will find the answers.  I will also omit your name, organization, etc. from the questions so even though I follow the rule “The Only Dumb Question is the one NOT ASKED”, I understand some folks don’t want their names out for public display so I will come up with a name for you that refers to your question.  We will have the questions answers on the blog and will also include it in our Arkansas State University Small Business and Technology Development Center’s Facebook Page under Discussions tab.  Join us, send questions, give us feedback and enjoy!  We had several questions related to Facebook, so thought they would be a good group to lead off for this new series:          

 First Question has to do with Posting Events on Facebook to Fans         

  Dear SBTDC Answer Guy, Thank you for the nice “Thank You”.  I enjoyed the class even though I had laryngitis that day.  I am definitely interested in more education.    I do have a question.  I have entered information regarding upcoming events on ads and pages on my profile page.  If anyone clicks on the search box at the top of their Facebook profile page, and type in our Facebook Page name, all the events are listed.  However, if anyone goes into Facebook that does not have a profile, they do not see the information on us.  Am I making sense???  We have tried other Facebook pages for competitors and the information is visible.  Have I failed to do something to prevent our information from being viewed.  I would appreciate any advice on this matter.    Thank you in advance for your assistance. Eventless in Paragould            

 Dear “Eventless” good question.  I polled our Experts for their input:          

 From:   Ask Dear Abbi, our local Social Media Marketing Diva responded:  “Abbi Siler” <abbi.siler@gmail.com> wrote:            

 Hi Eventless!    On your Facebook Page at the very top where there are tabs called ‘wall’ ”info’ ‘photos’ ‘discussion’  there should be a ‘+’  click on the plus sign and a pop down box will show several other options one should be titled ‘Events’  click on this.  This will add the Events tab to the top of your Facebook Page.  That way anyone who is accessing your page can see the events you have posted from the page.        

 You can invite people who do not have facebookto these events when editing the event.  There is a place where it says to invite people, and underneath it gives you an area to invite via email.  This is most likely the way our competitor is inviting people who are not on facebook.   However, Facebook is designed to be user friendly to Facebook users, You may also want check your page’s settings under “Edit Page” located under your logo you can click on Wall Settings (Edit) and be sure that the Default View for Wall is All Posts.    Hope this helps”           

 And Christi Wharton with Wharton Website Design & Marketing added this:            

  Dear Eventless…Can we have some clarification?  Are you posting the events on a page or her profile? And, is it just not viewable by people who do not have a facebook profile? That is how I am understanding her question. Is that right?  According to Facebook:  Events have two different privacy options depending on how the admin set up the event:         

1.  Public Events: Anyone can add themselves to the guest list without receiving an invitation or being approved by an admin. They can see the event information and all associated content (e.g., photos, Wall posts and videos).
2. Private Events: The event cannot be found in searches. These events are by invitation only. People who have not been invited cannot view the event description, Wall, or photos. They also will not see any Feed stories about the event.

For more information about events and privacy go to http://www.facebook.com/help/?page=829.”          Great responses Christi and Abbi, Eventless please let us know if these suggestions worked!  And of course any of our other readers with input or who want to ask additional questions should feel free to follow up!            

Second Question:  Trish from our UA Fayetteville SBTDC submitted this question which I think a number of folks have asked in the past:           

“Hey Guru’s-  Can you write on someone’s facebook wall from your fan page or will it always appear to come from your personal profile.  I believe you can only comment from your profile . . . Trish”            

Christi our Mountain Home Website wise one wrote:   “Comments on pages will are always from profiles – not pages. The only page that a page can comment on are pages that one administers.”               

 Dear Abbi responded:                 

Anything you post on another Business Page will appear from your personal profile. Because Pages are for Business and Profiles are for People, you will be represented as a person when interacting on other Business Pages.  One thing I always do is type who I am representing in the comment when sharing information on other Business Pages, however, I would not recommend advertising your services or business page on others as you may get flagged as spam.  Be considerate and be genuine when sharing info about your business page on other’s walls. Its always good practice to share a reason why you are posting an article or developing a relationship or rapport first!  

Third Question:  A small business person who wants to incoporate a Speciality Landing Tab on their Facebook Page wrote:       

Herb, I attended one of your Facebook seminars and really want to improve my business Facebook page with a Speciality Landing Page using the Static FBML application you had mentioned.  But everytime I try to go and get the application I “loose” it somewhere.  What am I doing wrong and do you have any suggestions on how to use it once I “get it”.  Sincerely, Frustrated in FBML Land.    I think even I am qualified to answer this one so…         

  “Dear Frustrated I ran into that problem when I first wanted to use the Static FBML applcation as well and it had more to do with not clicking the right tabs when I got to their Application site.  I found a great article from SocialMedia Examiner that even I could understand called “How To Customize Your Facebook Page Using Static FBML”.  Very handy step by step walk through and has screen shots of each step.  Follow the link to their page and follow the instructions.”       

I hope we answered our small business friends (and your) questions!  Let us know if these were helpful, if you have follow on questions or just want to post your own suggestions.  Thanks and let me know if this is something our readers will find a valuable addition to our regular blog posts!           For more information or to contact our GREAT Answer Ladies contact:   

Christi Wharton, Wharton Website Design and Marketing and Abbi Siler, Local2Social    

  

         

    

               

  

              

  

             

     

         

  

        

 

 

 

 

 

 

           

         

Tagged as: Arkansas Small Business and Technology Development Center, Facebook, Facebook Marketing, small business marketing, social media marketing