How to Write a Value Proposition for Your Small Business

by Herb on February 6, 2013

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Value Propositions to Set Your Arkansas Small Business Apart from the Competition

ASU Small Business and Technology Development Center, Arkansas small business
In our recent “Writing a Winning Marketing Plan” workshop at the ASU Delta Center for Economic Development, one of the critical parts we discussed was crafting a meaningful Value Proposition that would set your business apart from your competition.  A value proposition is a 2-3 sentence statement about your company’s products or services that differentiates you from your competition in a way that is meaningful to your target market.

We had a great turnout for the workshops and are looking forward to holding the training in Batesville, AR on Wednesday, February 13th and Mountain Home on February 19th.  Learn more about these and other workshops at our ASU Training at a Glance for January-February.

One request that the attendees to the Jonesboro sessions made was for some good examples of value propositions that they could use as a model.  So…since you always want to provide the best assistance to your customers, I put this short article together with some usable value propositions from some of the best minds in small business marketing.


Learn more about how your small business can set itself apart from the competition, improve revenues, reduce costs and grow at our other upcoming “Writing a Winning Marketing Plan” workshops or contact our consultants, Laura Miller and Robert Bahn at our ASU SBTDC website to see how they can help you craft a Value Proposition that connects with your target market!

Do you already have a value proposition?  Then share it with us in the comments, we always like to share good information from our readers.


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