With so many area businesses jumping on Facebook pages to connect with potential customers it seems like a good time to share some thoughts on how to get the most out of the posts you are throwing up on Facebook. The “good old days” when just being on Facebook was enough to get attention from potential customers are long gone. Today you are wrestling with a growing number of competitors for your fans attention. If you want to optimize those posts to get more attention and engagement (as well as more traffic to your cash register) here is a great “How To” Cheat Sheet Infographic from Quintly that is worth reading.
Getting Fan Attention on Facebook Is Challenging
If you are leveraging Facebook pages as a way to connect with more potential customers, establish relationships and ultimately drive sales to your cash register it is critical that you think about what you are sharing. If you don’t want to “get lost in the crowded newsfeed” of Facebook users, make sure your posts are optimized to get the most attention possible.
So what does a “great” Facebook post look like? According to Max Jochemich’s blog article “How to Optimize Your Facebook Post” featured on the Quintly blog, an award-winning post is composed of 3 parts:
- First it is all about the post itself and how the content should look like.
- The second part is on comparing and optimizing your posts through Facebook Insights.
- Finally, we concentrate on competitive benchmarking.
The Infographic also includes tips and tricks to consider for each of the 3 sections to really put Facebook posts to work for you. See the entire infographic here
As Facebook newsfeeds get more and more crowded, to really make your post standout you need to make it count. Great tips from Max worth remembering…maybe even print the infographic off and tape to your monitor! Read more great articles at Quintly to learn about professional social media analytics.
So what are your tips to get engagement for your Facebook posts? We want to hear from you. Leave us your tips and suggestions and we will share with our network.
How Arkansas Businesses Can Get More Out of Online Marketing
Then check out the upcoming small business workshops being offered by the Arkansas State University Small Business and Technology Development Center for May and June.
Topics every area small business can put to work for them. From Website Design to Email Marketing, QuickBooks to Website in a Day, Social Media Marketing to Starting a Business, we have a workshop for you. Get details about our workshops at our Seminar Event Page or visit the ASU SBTDC website and grab your seats today!