Facebook Contest Basics for Arkansas Small Businesses

by Herb on March 26, 2013


What Every Small Business Needs to Know About Facebook Promotions Facebook Promotion Tips ASU Small Business and Technology Development Center

Everyone loves contests, especially your customers!  What better way to engage potential customers than to run a contest on Facebook?  Seems like a no brainer right?  Just hand out a gift card and start connecting!  Well, before you do you need to know the “Rules of The Road” for promotions and contests on Facebook…or risk having your Business Page deactivated.  We have a short set of Do’s and Don’ts you want to read BEFORE you launch that promotion.

Herb Lawrence ASU Small Businessby Herb Lawrence, Arkansas State University Small Business and Technology Development Center…”Liking” Small Businesses from the Delta to the Ozarks!

Facebook has very specific rules about promotions and contests that a small business needs to know BEFORE launching a contest, or risk having your page deactivated.  Facebook is very clear about what you may and may not do…all spelled out in the TOS (Terms of Service)…you know that block you checked when you set up your Facebook account without reading?  Facebook Timelines

Today we pulled together a great video from Eric Spellmann with Spellman and Associates that outlines how to run a promotion the right way. A short video with powerful recommendations you need to watch before you launch.   Also included is a detailed guide written by Mari Smith “Queen of Facebook Marketing” for Social Media Examiner that is a must read.  Finally, a practical post on what to do when Facebook deactivates your account for violating their terms of service.  See our Storify Article.

Critical Points on Promotions through Facebook:

  • You MUST use a 3rd party application.  Facebook does not want you running a promotion directly from your page.
  • Have a purpose or a plan before you run your promotion.
  • Have “loser” gifts as well!
  • Spread the word about your contest across all your marketing channels

So what types of tips do you have to run a successful contest on Facebook?  Leave your comments and we will share them with our readers.

Want to learn more about how to leverage social media for your small business?  Our consultants, Laura Miller and Robert Bahn are here to help.  Learn more about our free, confidential consulting assistance at the Astate Small Business website and how we can help you improve your marketing reach.

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