Adding Video to Your Online Marketing Mix

by Herb on July 30, 2012

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Arkansas Small Businesses Leverage YouTube to Grow Online MarketingSmall Business Questions

The AState Small Business Answer Ape is back with answers to all your marketing questions!  We had a great e-mail question from one of the wonderful folks in Mountain Home, Arkansas after attending one of our workshops on social media.  Our friend Sara H. wanted to know how to improve and optimize a YouTube Channel to get more traffic.  One of the great things about a blog is…when you answer someone’s question you can share it with a lot of folks.  So Sara…here is our research to help you make your YouTube marketing go VIRAL!

"Herb Lawrence, ASU Small Business" ASU Small Business and Technology Development Centerby Herb Lawrence, ASU Small Business and Technology Development Center..Streaming Educational Video to Small Businesses from the Delta to the Ozarks.

I have a quick question…given a choice…would you rather read 10 paragraphs of text or push the little triangle and watch a short video?  90% of  your potential online customers said they would much rather watch a video than wade through a lot of boring text.  And, since YouTube is the second largest search engine, that means your potential customers are going straight to YouTube to look for information about you, your company, your products or services…the question is… Are You There to Be Found?

So does anybody really use YouTube?  Well how about this:

  • 48 HOURS of video are uploaded to YouTube EVERY MINUTE,
  • 8 YEARS of video  produced every DAY,
  • It is FREE!
Not only is it free but producing great content for your small business doesn’t take a huge budget.  Videos created from your Powerpoint presentations, short interviews recorded on your smart phone or flip camera can be loaded without a much cost or production work.   Today, anyone can become a video marketer with minimal overhead.video marketing for small businesses
But producing great video is just part of the story.  To make sure that your videos get found online you need to take a few basic steps to optimize your site and make it “search friendly”.
To answer Sara’s question I pulled together several easy to read articles and a video from professionals across the web with tips anyone can implement.
Check out our Storify post below and make your YouTube channel a marketing hit!  Oh, and it may even drive customers to your cash register!


Make YouTube Work for Your Small Business

Want to really connect with potential customers online? By now you are probably tired of hearing us talk about the value of video over text but it is a fact of life. Making video is the first step but making sure your YouTube videos and your channel "get found" is critical. Tips from some Pros.

Storified by Herb Lawrence · Fri, Jul 27 2012 08:05:00

Weidert’s short but insightful article gives you the basics of optimizing your channel and your individual videos.  Nice information to get started.  Terms and steps.
8 Steps For Optimizing Your Video To Improve Ranking & Increase Views8 Steps For Optimizing Your Video To Improve Ranking & Increase Views For many B2B and B2C businesses, YouTube is a fantastic way to demo…
Best short but practical article to make sure your videos “get found” by search engines…with a very helpful example.  Also explains how to set up your channel background. Anyone can do this.
Optimizing YouTube Videos for Search EnginesYouTube is the second largest search engine. It is owned and powered by Google, the largest and most widely used search engine. Besides b…
YouTube’s search engine is the 2nd largest in the world!  Your potential customers are hitting YouTube and searching for videos on you, your product or service.  Nice Infographic from tagSeoBlog that explains how ranking factors work so you can put them to use to optimize your site when people are searching!
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Kissmetrics…one of my “must read” blogs on all things digital marketing!  And when it comes to YouTube they don’t let you down.  A more detailed article with video examples to make your channel and your videos a DESTINATION for traffic.  As always great information that any small business planning to incorporate video will want to know.
Create a YouTube Traffic Jam with these 4 Simple Optimization TipsApr 10, 2012 … Today we'll explore four ways to optimize your YouTube channel to … how to dress, 2012 fashion, what to wear, ho…
Social Media Today finishes out our line up with tips and tricks you can put to work to make your channel stand out.  Make your channel’s background jump out when visitors come.  Although limited options Social Media Today shows you how to customize your background to make it a winner.
How to Optimize Your Brand’s YouTube Channel | Social Media TodayYouTube has a new design for channels. Conversion is mandatory. According to the support documentation, the new look "makes it easier for…
I included this Slideshare powerpoint from ReelSE on how to optimize your YouTube channel.  He gives some good insight on the SEO end of YouTube as well as some interesting stats on useage.
How to Optimize YouTube Videos – YouTube SEO – ReelSEO Presentationhttp://bit.ly/cFLKJX – The following is my presentation detailing optimization tips and marketing tips for YouTube videos. I presented th…
Finally… a video how to…we are talking YouTube afterall.  Nice short video on how to actually go about setting up a YouTube channel for those folks who haven’t started yet.
7 – How to Setup A YouTube Channel | YouTube Optimization Secretsintegrityenterprises
So, was this helpful?  If so, please leave us a comment and let us know.
Want to learn more about Online marketing for small businesses?  Then make plans to join the Arkansas State University Small Business and Technology Center staff for our FREE, confidential consulting assistance and our low-cost training workshops .
Connect with one of our consultants: Laura Miller or Robert Bahn to learn more or to schedule a time to meet.  See our website ASU SBTDC Consulting Service for more information.
Check out our upcoming small business training workshops at our ASU SBTDC Seminar Calendar and grab a seat today.



Tagged as: Arkansans using social media, social media marketing

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