The AState Small Business Answer Ape is back with answers to all your marketing questions! We had a great e-mail question from one of the wonderful folks in Mountain Home, Arkansas after attending one of our workshops on social media. Our friend Sara H. wanted to know how to improve and optimize a YouTube Channel to get more traffic. One of the great things about a blog is…when you answer someone’s question you can share it with a lot of folks. So Sara…here is our research to help you make your YouTube marketing go VIRAL!
I have a quick question…given a choice…would you rather read 10 paragraphs of text or push the little triangle and watch a short video? 90% of your potential online customers said they would much rather watch a video than wade through a lot of boring text. And, since YouTube is the second largest search engine, that means your potential customers are going straight to YouTube to look for information about you, your company, your products or services…the question is… Are You There to Be Found?
So does anybody really use YouTube? Well how about this:
- 48 HOURS of video are uploaded to YouTube EVERY MINUTE,
- 8 YEARS of video produced every DAY,
- It is FREE!