How To Make Real Connections With Social Media 
Today we have a local guest blogger, Juliana Crawley with Goodfella Studios here in Northeast Arkansas. Juliana is very active in the online marketing community in our area to connect with potential customers for her own business and sharing her expertise with other small businesses in our area. Thanks Julianna for taking time to share you thoughts on how our readers can leverage social media to improve customer connections.
If you want to learn how to get the most out of your social media marketing, join the ASU SBTDC Thursday, May 30th from 9 am – noon for Five Steps to Social Media Marketing Success seminar. Details at the end of Juliana’s post.
by Herb Lawrence, ASU Small Business and Technology Development Center, helping small businesses connect online from the Delta to the Ozarks.
As more and more of our area small businesses start to leverage the power of social media to develop relationships with potential customers, learning how to use it effectively is critical. Today, Juliana Crawley a local social media marketer with Goodfella Studios shares her thoughts about building relationships online.
Build Relationships with Your Followers by Juliana Crawley, Goodfella Studios
Are you getting lost in the desire for a new follower/fan on your Social Media platform? It is definitely important to have people out there with some interest in what is you post, but it is also important to engage them after you have their attention.
The point is not to collect followers/fans, but the instead connect and build relationships with the people on the other end. When these relationships start to form, great things happen. If your purpose is to grow your business by getting more clients, then it is important to relate to them on a personal and emotional level.
You can begin by engaging your fans. Engagement is a way of interacting with your followers to keep them intrigued by your message. I like to post inspirational quotes, share other’s posts, ask questions, and offer contests. You can also comment on posts, share tips and any information that you deem valuable. The goal is to create conversations with your audience and to get to a level of engagement. You want your prospects and clients have potential to become your advocates and share your posts on their social networks.
Not all small business owners who see the potential of reaching clients through Social Media. But those of us that do, should NOT try to sell their product/service, but instead offer value. You can do this by giving away a FREE gift, answering questions that your followers/fans ask. This interaction strengthens your potential bond and lets them know you care about their thoughts and concerns. Be sure to share information that is relevant to your topic of interest and be sure to introduce people in your network to each other. This encourages followers/fans to help each other and that’s really the most important thing.
When sharing, one way to approach your audience is through your story. This allows you to show the reader that your content is relevant to their joy, their struggles and their pain. By tapping into the emotions of your audience, you are able to connect with them on a deeper level. For instance, if you sell an anti-aging cream, you can show before and after pictures and share testimonials. Remember that the goal is to connect with your followers/fans, thereby enabling you to have a more meaningful social media conversation.
You don’t have to be a professional writer or blogger to engage, offer value and share your story with your followers/fans. The most important thing is to interact regularly and with sincerity.
Thanks Juliana for a great article.
Juliana Crawley is an entrepreneur. Currently, her passion is in writing, blogging and studying social media as an associate with GoodFella Studios. She also has been working as a part-time marketing specialist and bookkeeper in her husband’s law firm for the last decade. She has a B.S. and Masters in Psychology. Learn more about Goodfella Studios at their Facebook Page.
Social Media Marketing Workshop in Jonesboro
Want to learn how to improve your social media marketing?
Then make plans to join the ASU SBTDC for Five Steps to Social Media Marketing Success workshop on Thursday, May 30th from 9 am – noon at the ASU Delta Center!
At Our Social Media Marketing Seminar, Learn How To:
- Integrate Social Media into your Marketing Plan,
- Evaluate the Right networks for your business,
- Tools to manage your time more effectively,
- Analyze your social media marketing efforts,
- And much more!
To register call the ASU SBTDC (870) 972-3517, Email us at asusbtdc@astate.edu or go online and register at 5 Steps to Social Media Success!
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