Do you really know what people are saying online about you? your business? your competition? your products or services? Do you know what social media networks your potential customers like to use? Today, technology allows any small business owner or entrepreneur easy to use tools to keep your pulse on the market. In today’s blog, we show you some of these tools and explain why you want to harness these intelligence gathering assets for your business.
Last week the Arkansas SBTDC hosted a special webinar for military veterans in business: Fundamentals of Social Media Marketing. One of the tips we passed on included some very easy to use (and free) tools available to set up “listening posts” on the web to learn what is being said online.
Whether you want to know what people are saying about a specific product or service, brands, your competition or even your business, a wide variety of online tools are available to you to help get the “G-2″.
Because listening is a critical first step to setting up an effective online marketing plan, especially with social media, I thought I would pass this segment on to all our readers. Before you jump off on the deep end of social media marketing, you need to have your “digital finger on the pulse” of what your market is saying.
Four easy to use and maintain social media monitoring sources we “like” include:
- Google Alerts,
- Twitter Advanced Search, and of course
- Social Mention
In the “storify” article below we share a little about these four tools and some great tips on how to easily put them to work for you. Also at the bottom of the article we share some links on “additional” monitoring tools you may want to use as well.
Keeping your finger on the pulse of your market place is critical for small businesses and…thanks to free resources like these is a simple process. Are you using any of these? If so what tips do you have to share with our small business friends?
Have you uncovered some other “gems”? Tell us about them, we love to share with our readers.
Learn more about how you can set up monitoring tools, and WHY you should listen before you “leap” into social media. The Arkansas Small Business and Technology Development Center hosts a wide variety of 3 hour workshops around the state including how to leverage online marketing that will help your business grow.
In Northeast or North-Central Arkansas? Then check out the ASU SBTDC training calendar. For information about workshops from our other centers around the state visit the Arkansas SBTDC website. if you are outside of Arkansas find the SBDC nearest you at ASBDC.
We also offer free, confidential consulting assistance to start up and existing businesses. Learn more about how to put our experienced consultants to work for you at our website ASU SBTDC, click “services”.
For our military veterans, the Fundamentals of Social Media Marketing webinar was one of an ongoing series of online training opportunities you don’t want to miss. See the webinars coming up (and access to the ones you may have missed) at our ASU SBTDC website, click on Veterans.