Online and Social Marketing in 2014

by Herb on November 18, 2013

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What Arkansas Small Businesses Need to Know About Online MarketingSocial Media Marketing Trends 2014 in 2014

Online marketing isn’t going away, and 2014 will be a year to focus  on integrating all of your marketing activity to connect with potential customers.  Online marketing in general and social media marketing specifically will grow dramatically as a way for small businesses to compete with the “big boys”….if you are doing it right!

"Herb Lawrence, ASU Small Business" ASU Small Business and Technology Development CenterBy Herb Lawrence, ASU Small Business and Technology Development Center.  Helping Small Businesses Compete Online…from the Delta to the Ozarks.

For most small businesses social media marketing is going to only become MORE important as a tool to connect with your potential customers in 2014.  The challenge of course is how to use it correctly.  As these networks mature, it is no longer enough just to set up a Facebook page, you have to know how to integrate all the online marketing to get your message out.

So what’s going to be important for your social media marketing in 2014?  The folks at TwinEngine created a great infographic worth reading for all our small businesses to see what is going to be critical in 2014 and what they need to focus on to stay competitive.  Check out the great infographic here and get ready for 2014.


You can also see the infographic at the ASU SBTDC Pinterest Board: Social Media 2014 here.
Thanks to Twin Engine for creating and sharing this great infographic.  TwinEngine is an award-winning, strategic marketing and creative agency where Online and Social Marketing take flight.

So what is going to be important for your small business in 2014?  Let the ASU Small Business and Technology Development Center help you get ready for 2014!  See how we have been growing small businesses in Northeast & North-Central Arkansas at our website… ASU SBTDC and get started today.


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Small Business Resource Guide from the SBA

by Herb on October 31, 2013

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Resources Every Arkansas Small Business NeedsSBA 504 Refinance Program

Our great partner, the U.S. Small Business Administration released its Small Business Resource Guide for Arkansas, 2013-2014 and we wanted to share it with all of our Arkansas readers!  Tremendous resource on a wide variety of topics that will help Arkansas small businesses grow and start-ups get off on the “right foot”.  Download it on our slideshare site and share with your small business friends.

"Herb Lawrence, ASU Small Business" ASU Small Business and Technology Development CenterBy Herb Lawrence, ASU Small Business and Technology Development Center, Sharing valuable information for our small business friends from the Delta to the Ozarks.

One of the greatest things about the internet and technology today is the ability anyone has to find and share great information!  At the ASU Small Business and Technology Development Center we are all about providing valuable resources to our Arkansas small business friends on a variety of networks.  So when this guide came out I wanted to make sure we got it distributed to all of our readers.

U.S. Small Business AdministrationSBA 504 Refinance Program

The U.S. Small Business Administration has been dedicated to leveling the playing field for small businesses to compete successfully since 1953.  So when the SBA Resource Guide 2013-2014 hit my inbox, I knew we needed to get this out to all of our small business and entrepreneurial friends.  Over 28 pages of valuable information on a wide variety of topics from resources to help grow to financing options and more.  Read it here or download and share with your small business friends on our slideshare site.  Just click the “save” tab to download to your computer. If you have problems seeing the powerpoint in your browser, just go to our slideshare and read it on our site: ASU SBTDC Slideshare.

How the Arkansas Small Business and Technology Development Center Network Can Help

Great article in the guide on the Small Business and Technology Development Center network and how our offices can help your company grow or launch that new venture.

Learn more about how our consultants at the ASU SBTDC (Laura Miller and Robert Bahn) can help you with your business needs.  Visit our website ASU SBTDC to learn more.

If you liked this Resource Guide, share it with your friends, retweet this post, share on your Facebook or just leave us a comment!


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Why Your Marketing Is Falling Short With Women

October 30, 2013
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Tweet What You Really Need To Know to Make Meaningful (and profitable) Connections with Women Buyers Although women make 85% of all consumer purchasing decisions and spend $5 trillion annually (that is over half of the U.S. GDP!), 91% of women said that advertisers just don’t “get it” when it comes to making a connection […]

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How Much Time Are Small Businesses Spending on Social Media Marketing?

October 28, 2013
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Tweet 43%+ Small Businesses Spend 6 Hours or More On Social Media Marketing How much time does your small business dedicate to social media marketing? What networks are the most popular with small businesses?  More importantly, how do you stack up to your competitors?   In a survey of small businesses by Vertical Response,they found that […]

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Affordable Care Act For Arkansas Small Businesses

October 24, 2013
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Tweet Affordable Care Act and Arkansas Small Businesses What You Need to Know During November and December 2013 the Arkansas Small Business and Technology Development Center network will be offering a series of  FREE, 2 hour workshops on Navigating the Affordable Care Act for state small businesses.  How will the Affordable Care Act impact your […]

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Business Boot Camp in Batesville, AR

October 8, 2013
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Tweet Take Your Business to the Next Level Are you ready to take your business to the next level?  Whether you are looking for growth opportunities, to improve overall profitability or put more “octane” in your current business the Independence County Economic Development, Inc. is ready to help. Join ICED, Batesville Area Chamber of Commerce, and the […]

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Small Business Forum for Northeast Arkansas Entrepreneurs

October 3, 2013
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Tweet 2013 Northeast Arkansas Financial Forum in Blytheville Start-ups and small business owners throughout northeast Arkansas have a great opportunity to come together on Thursday, October 10th in Blytheville, Arkansas at the 2013 Northeast Arkansas Financial Forum hosted by the Arkansas Human Development Corporation and sponsored by the U.S.D.A Rural Development. The Forum will be […]

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Facebook Pages and Your Small Business

September 30, 2013
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Facebook is a lot like Arkansas weather…it is going to change every 10 minutes! Small business owners who want to get the most out of Facebook marketing need to stay up on what comes down the path and here are my favorite blog sites to help me stay up with the Zuck!

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Facebook Marketing Blogs To Bookmark

September 16, 2013
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Facebook is a lot like Arkansas weather…it is going to change every 10 minutes! Small business owners who want to get the most out of Facebook marketing need to stay up on what comes down the path and here are my favorite blog sites to help me stay up with the Zuck!

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Free Market Research Information for Small Business Success

September 12, 2013
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Tweet Information You Need to Grow Your Small Business in Arkansas by Herb Lawrence, ASU Small Business and Technology Development Center Director.  Sharing the Right Information at the Right Time at the Right Price.. from the Delta to the Ozarks. Is Your Idea Feasible? You have the best idea since sliced bread! You just know […]

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